Tag Archives: veterinary practice

Why You Should Consider Electronic Treatment Flowsheets

14 May 2021 Rajat Sharma Leave a comment The Onward Vet Resources and Veterinary Blog

One of the biggest headaches at any veterinary hospital or hospital system is managing patient records and workflows. Information needs to be easily accessible, yet secure; quickly updatable, yet safely managed. Often, these hospital workflow systems evolve over time with different softwares, processes, and paper trails. Over time, these ad-hoc systems begin to create more bottlenecks than efficiencies because each moving part is rarely in conversation with another. 

Electronic treatment flowsheets solve these problems because they elegantly upload, share, and protect vital information. From digital patient sign-ins to medical charts to signature captures and more, electronic treatment flowsheets rapidly accelerate the time it takes to manage digital paperwork to allow for more time caring for animal patients.

My Files Are On-Site. Why Would I Need Them Online Instead?

While it may seem reassuring to have all your client paperwork at your fingertips in a filing cabinet, there are many reasons why paper files slow down hospital response times and communications. 

Say, for instance, a female pet owner brings in a dog with an emergency–the dog may be treated and receive a new file even if he’s visited at a prior time with the owner’s husband. Now, there are two files on the same animal that may–or may not–be reconciled. 

Or, say you need to send appointment reminders for routine visits or follow-ups to your thousands of clients. There is no way to track those requests with paper files that is not incredibly time-consuming. 

Also, should there be any catastrophic situation to the physical location of your hospital, all of your patient files will most likely be lost forever. Fires, floods, mold, and natural disasters can destroy hospitals and their records if they are on-site.

Why Switch to a Cloud-Based System if My Hospital Has an On-Site Server?

The aforementioned point about losing files in a catastrophic situation does not just apply to paperwork–any of those events could destroy your servers as well. What’s worse is that servers degrade over time, so the expense of maintaining and upgrading them regularly is particularly costly given this vulnerability. 

Also, on-site servers are far more susceptible to data breaches, corruption, and deterioration in ways that cloud-based systems are not. Having all of your medical information on a cloud-based system alleviates all of these issues and still allows you to have more efficient workflows.

How Can I Measure if Electronic Flowsheets Are Better?

The simple answer is analytics. With cloud-based veterinary software, you can easily track the performance of your workflows, your communications, and your task completion rates to eliminate any inefficiencies. With these data insights, you can then set performance goals to provide better care to your animal patients and better service to your clients. 

One of the best benefits of electronic treatment flowsheets is financial–digital record audits that find missed billing, non-payments, and lost fees can boost revenue with little effort. The less time doctors and medical clerks spend tracking down this information, communicating it to the client, and following up, the more time the hospital can spend on growing and serving its patient pool. 

Ready to switch to a cloud-based system to have electronic treatment workflows? Request a demo.

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Become more Relevant to Clients and Boost the Bottom Line

27 February 2015 owvet_admin Leave a comment The Onward Vet Resources and Veterinary Blog

Linda Wasche, MBA, MA
LW Marketworks inc.

I went to a local low-cost spay / neuter clinic  yesterday.   Yes, I admit it.  And I know you will not be happy.  The clinic makes it affordable for me help homeless cats.  It also allows me to study low-cost services.  This one offers spay/neuter, wellness exams, dental procedures, vaccines, and treatment of eye/ear infections and URI. 

Many full service veterinary practices view low-clinics as a threat.  However practices that are able to create new RELEVANCY for today’s pet owners should have nothing to worry about.     

What can practices do to boost revenue with increasing threats from low-cost clinics, chains and shelters?   It’s time to rethink your marketing.  Here are three ways  to make a significant impact on your practice’s bottom line. 

Number 1:   Focus on growing current clients. 

Before you go out looking for new clients, make sure your practice is working to boost usage among existing ones.  It’s much easier — and less costly — to get current clients to use more services than to try to attract new ones.   

However, if your practice offers the same services as clinics and other practices, you may be losing clients to low-cost options.  When services are perceived as identical – and lack distinguishing differences— price becomes the only differentiator.   So its important to look for ways to make your services more RELEVANT and MEANINGFUL to pet owners.  In other words, by providing services that you can’t easily get elsewhere – that represent VALUE for pet owners.    

Number 2:  Segment your client base.

Ok – so how do you make services more RELEVANT?   You SEGMENT.  To effectively reach existing clients, you first have to know WHO they are.   Successful businesses segment their client base so that they can better understand differing customer  / client needs and wants.   Without segmentation, services become diluted and your practice may be at risk of “trying to be everything to everybody.”  Never a good idea.    Segment your clients / patients into groups with similar traits and needs. For example, some practices may see opportunities in TARGETING:

– Big dogs Small dogs

– Cats with chronic conditions High risk breeds

– Senior pets Active / performance pets

To segment, you will need the right practice management software that allows you to IDENTIFY and TRACK key client VARIABLES.    Today, having the right software is absolutely critical to not only identifying who your clients are, but to being able to launch effective preventive care and outreach efforts.

Number 3:  Develop TARGETED services.

Once you have segmented your client /patient base and defined your targets, create services and programs  that proactively reach out to these targets.   Remember that pet owners easily access information SPECIFIC to their particular pet  just by Google-ing.    So reaching out to pet owners with services and programs tailored to their particular type of pet makes good sense.

There are two ways to do this:

1. With targeted services and programs

Big dogs have different health issues than small ones.  Certain breeds of cat and dog face greater health risks.  Performance pets get more injuries.   Creating services and programs around  segments such as these not only appeals to pet owners, but also POSITIONS the practice as more credible in looking out for these types of pets.

2. With targeted information

Similarly target information, alerts, bulletins, workshops and other forms of client outreach to help pet owners become partners in early detection and preventive pet care.

Looking for ways to proactively reach out to pet owner segments  with services and information relevant  to their type of pet is not only good marketing, its good medicine.   Because when you are relevant, you are more likely to ENGAGE a pet owner and capture his/her attention.   Plus you have created something that they cannot easily get elsewhere.   Not down the street and definitely not at that low cost clinic.


For more information on client segmentation and developing relevant and meaningful veterinary services, contact Linda Wasche at LindaW@LWmarketworks.com. For more information on customizable practice management software, contact Rajat Sharma, Onward Vet, at rsharma@onwardvet.com or (909) 851-3911.


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